FASHION IS THE MESSENGER! SO MANY NEW STYLES JUST ADDED!
I was reading an article recently on the rise of the fashion industry & how it took the form it is today! It’s hard to believe that a mere 60 years ago was when the advent of ready-to wear was created. Prior to industrial production & international distribution, designers were more in their own space creating bespoke pieces with a far more limited reach or market. Individual designers built reputations out of fashion meccas such as Gabrielle Bonheur "Coco" Chanel or Karl Lagerfeld in Paris or the suit makers of the famous Saville Row in London; Fun fact! Nick Cave sources his ‘oh so famous suits’ from a tailor in Saville Row.
In the more recent decades luxury fashion houses have had to redefine their identities in order to keep their brands aspirational. You see it in co-labs, celebrity endorsements & nowadays even social or political issues have become slogans in their ready-to-wear collections. It’s these new foundations that they say are very alluring to the millennials, to make their fashion more personal, and getting their message across more blatantly for what they stand for in todays social environment.
Many also thought that the digital revolution would somehow bring some kind of uniformity to fashion, but lucky for all of us it has done the opposite! Big fashion brands and label have struggled to control and stay relevant, and fashion is now a multiplicity meld of individual vision & statement dressing. Previously this kind of style was probably what would have only really seen at a music festival for example, where the freedom to choose your image is never judged.
Do you see fashion as your personal messaging service? At aceyacey.com.au there’s a world of designer & preloved authentic luxury fashion just waiting for you to find! Keep scrolling for some new pieces just in this week that will help give your current style message board a whole new meaning!!!
Make fashion your message service!